Has Timeline Increased Engagement on Facebook?

Of the 3,500 pages studied, those pages that had converted to Timeline, 41% saw increased engagement and fans, while 38% of those pages that had not converted also saw increased engagement and fans, suggesting no substantive difference.

“A vast majority of all engagement takes place within the News Feed…[and] Timeline has no direct impact on content within the News Feed.”EdgeRank Checker attributed the changes in fans and engagement to the buzz and media coverage surrounding Facebook and, in particular, the switch to Timeline.

(Source: emarketer.com)