Nike becomes first UK company to have Twitter campaign banned
Wayne Rooney and Jack Wilshere tweets broke rules for not clearly stating they were adverts
The Advertising Standards Authority [ASA] stated:
“In the absence of such an indication, for example #ad, we considered the tweets were not obviously identifiable as Nike marketing communications and therefore concluded they breached the [advertising] code. The ads must no longer appear. We told Nike to ensure that its advertising was obviously identifiable as such”.