Advertising Industry Claims It Must Disregard User Privacy Choices to Safeguard "Cybersecurity"

The advertising industry claims that respecting consumer choice will harm “cybersecurity.” [read]

The Digital Advertising Alliance (DAA), an advertising industry consortium, has adopted principles for online data collection that fall far short of Do Not Track.  The exceptions in the 2011 DAA principles “are so open-ended that I have not been able to discern any limits on collection under them.”  For example, the “market research” exemption includes “research about consumers,” which “would seem to include keeping track of every click made by a consumer.”

(Source: wilkinsky.us)