Imagine a day when you buy a new car and log in to the car’s computer with Facebook and it lights up with [music, friends’ addresses and retail locations] targeted to you based on your friends and interests,” he said. Then he added, “Our vision for the platform is bigger than most people perceive.

What Investors (and Some Marketers) Still Don’t Understand About Facebook: the potential of the Facebook social graph. It’s like the intangible brand value associated with iconic brands. You have to put a dollar value on its very existence as it can be monetized in ways yet to be reflected in the marketplace. Mark Zuckerberg seemed to hint at this issue when he said (see quote).

(Source: wilkinsky.us)