“In our study of musicians, which drew from a wide range of genres and popularity levels, an up-and-coming DJ from Los Angeles stood out with consistently strong rates of engagement.”
Electronic producer Dillon Francis dominated our study with engagement rates as high as 25.48%, meaning a full quarter of those that receive his posts are liking, commenting, or sharing. To put this in perspective, the average musician engagement rate in our study, including Dillon Francis, is 3.13%. Francis alone had an average engagement rate 7x higher than the total average of the other nine musicians together. [MusicThinkTank]
At The Lunchroom we use a similar, maybe more psychotic/obsessive/analytic-based strategy as MusicThinkTank described above to structure 100000% of everything we do. I don’t think of it as an option, unless your 2 choices are failure or success. As a brand or artist, you must be fervently monitoring what your customers are doing with your product; how they’re finding it, how they’re engaging, where they’re engaging, etc. It pains me when someone complains about these tactics, these new possibilities provided to us by the Internet. Rather than an obligation you should see it as an opportunity. The time it takes to investigate your customer patterns will pay dividends when you begin understanding how to adapt your business to user trends and begin maximizing your efforts across the board.
What do you think?
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