Roger McNamee, the managing director and co-founder of venture capital firm Elevation Partners:
The thing that made Apple successful was betting against the web. They charged $400 to $1,000 for the hardware that was necessary to get a differentiated user experience on data that 100% of their customers could get for free off a desktop device. Every Apple customer has consciously voted with $400 to $1,000 against the world wide web.
Instead of needing tens of millions of lightly engaged users in order to be considered successful, future success will come from smaller numbers of even more engaged — and thus more valuable — users. The basic success factors going forward are going to be exactly opposite of those we’ve had in recent years
Why Apple Won by Betting Against the Web