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Viewing All "digital" Posts
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For Ads, Tablets Outperform Smartphones
Tablets are in the hands of an increasing share of high-value consumers worldwide. And as a result, more mobile ad dollars are going toward the devices. Tablets’ share of mobile ads climbed from 9% in Q2 2012 to 14% at the end of Q4 2012.
(Source: emarketer.com)
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Facebook Preps Radically Visual Redesign Of The Mobile News Feed
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Reddit & Creative Commons Co-Founder Aaron Swartz Commits Suicide
This is tragic - Suicide instead of jail for hacking some MIT research papers from the JSTOR online journal archive:“Swartz, a well-known activist, dedicated himself to developing standards for free and open information sharing. He co-founded Creative Commons, created Python framework web.py as free software and was a member of Harvard’s Ethics Center Lab. Demand Progress also launched the main campaign against Internet censorship bills SOPA and PIPA.” -
Media consumption on mobile outpaces TV
Americans spend 2.4 hours consuming media on mobile devices compared with 2.35 hours for TV and 1.6 hours on PCs.
“The report finds that mobile ads now have the largest impact of all media channels on U.S. consumers’ purchase process, with 59 percent of consumers saying their purchases are influenced by mobile ads, followed by 57 percent influenced by TV ads.”
“Perhaps the most potential lies in the finding that mobile advertising drives mobile buying, as m-commerce has grown 21 percent since Q4 2011. Consumers are not only reporting to be comfortable with mobile ads, but they are listening to them, discovering new things and purchasing goods.”
(Source: mobilemarketer.com)
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Facebook’s dominance is spreading across the globe according to this study
(Source: Mashable)
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The digital marketing agency is only going to grow.
(Source: wilkinsky.us)
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Nike has the most disappointing social media presence.
(Source: wilkinsky.us)
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Apple Maps was so bad that people refused to upgrade to iOS 6 until they could get Google Maps
iOS 6 Adoption Grows 29% Over The Weekend As People Finally Update After Google Maps Arrives
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“Organic” reach is the only measure of content exposure that indicates that a user actually sought out your content.
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Reasons US Internet Users End a Connection with a Brand on Social Media
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Nearly 50% of web users say they check for brand updates on social media at least once a week.
(Source: emarketer.com)
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Generally speaking, I’d say ads are used to start a process of some kind, and sponsored stories to reinforce that process.
A Facebook ad is one of two things
(Source: wilkinsky.us)
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I use my phone more than anything else. I just don’t think that an entrepreneur who wants a real shot at success should start their business there. The Android and iOS platform set us up to fail by attracting us with the veneer of users, but in reality you are going to fight harder for them than is worthwhile to your business. You certainly need a mobile app to serve your customers and compete, but it should only be part of your strategy and not the whole thing.
Rethinking Mobile First
(Source: wilkinsky.us)
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“If you had asked me ten years ago if I’d be willing let someone install tracking device on me I would have said ‘fuck no!’” he says. But now he, like so many others, carries a mobile phone that tracks his movements.
“And why is everyone making money off our data besides us?” he asks. “The people making regulations, or not making regulations as the case may be, are all on the profit side right now.”
“The world changed because of the internet, and the world will change because of big data,” he says. “I don’t know how, and I don’t think all the changes will be good. I just want to get people thinking.”
(Source: wilkinsky.us)
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When Apple released the iPad, media organizations rushed to launch robust native applications for the device. Given the amount of traffic publishers are seeing from mobile-web browsers, coupled with improvements in HTML5, the success of the Financial Times’s mobile web app, the difficulties of constantly iterating for new versions of iOS, and the rise of Android and other mobile software platforms, does it make sense for publishers to continue to invest in native apps for tablets and smartphones?
(Source: Mashable)
