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Viewing All "mobile" Posts
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For Ads, Tablets Outperform Smartphones
Tablets are in the hands of an increasing share of high-value consumers worldwide. And as a result, more mobile ad dollars are going toward the devices. Tablets’ share of mobile ads climbed from 9% in Q2 2012 to 14% at the end of Q4 2012.
(Source: emarketer.com)
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Mobile Shopping Catches on with Affluent Consumers
(Source: emarketer.com)
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Facebook Preps Radically Visual Redesign Of The Mobile News Feed
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Media consumption on mobile outpaces TV
Americans spend 2.4 hours consuming media on mobile devices compared with 2.35 hours for TV and 1.6 hours on PCs.
“The report finds that mobile ads now have the largest impact of all media channels on U.S. consumers’ purchase process, with 59 percent of consumers saying their purchases are influenced by mobile ads, followed by 57 percent influenced by TV ads.”
“Perhaps the most potential lies in the finding that mobile advertising drives mobile buying, as m-commerce has grown 21 percent since Q4 2011. Consumers are not only reporting to be comfortable with mobile ads, but they are listening to them, discovering new things and purchasing goods.”
(Source: mobilemarketer.com)
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I use my phone more than anything else. I just don’t think that an entrepreneur who wants a real shot at success should start their business there. The Android and iOS platform set us up to fail by attracting us with the veneer of users, but in reality you are going to fight harder for them than is worthwhile to your business. You certainly need a mobile app to serve your customers and compete, but it should only be part of your strategy and not the whole thing.
Rethinking Mobile First
(Source: wilkinsky.us)
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It is no surprise then that he believes that mobile-based start-ups have the most potential. “Even with the recession and slow growth, I see this space doing extraordinarily well. This is the future of how business will be conducted.”
Mobile Apps are the Future, According to NYU Entrepreneurs Challenge Coach | Forbes
(Source: wilkinsky.us)
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Oops: Half of Mobile Ad Clicks are Accidental
(Source: wilkinsky.us)
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My Response to: The Era of the Passive Consumer
Really don’t like the title of this article, it’s misleading and way too finite. Consumers have no idea how they want to consume media, just ask any ‘second screen’ app company out there. Also 60+ years of TV viewing habits (aka The Couch Potato) don’t just disappear overnight. This and fragmentation on screens and through software makes video habits impossible to nail down. Consumers download, subscribe, tune in, once then get distracted by someone else pitching the next best software. Right now it’s all about convenience so all the rest of us can do it just hope we have the right technology at the right time to get them the content they want in a particular situation.
The author writes in regards to mobile,
“Being on-the-go no longer hinders their ability to consume media. Quite often they have a touch screen, which further enhances interactive communication and opens up a two-way channel for instant feedback and discussion.”
This is all fine except what if consumers are consuming mobile video in bed or in the bathtub and not on the go. What if the iPad replaced their kitchen set-top-box? I don’t have the answers, all i’m saying is be wary of finite headlines. Don’t let them pollute your head as things are much more complicated than they seem.
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Almost a third of Americans have a tablet or eReader
So many people tweeted the Mary Meeker Internet Trends Report link, but I haven’t read that many people talk about what exactly they learned from it. So I’ll start. This stat blew me away:
29% of USA Adults Own Tablet / eReader, Up from 2% Less Than Three Years Ago
Such a big change in such a short time. It’s not that I’m blown away by how many people that is… after all, I appreciate the gravity of how many folks are online in a traditional sense, so why should some new gadget manifestation blow me away?
Because I don’t hear a proportional amount of strategy (content, apps, design) for this scenario. I do hear about apps and responsive design all the time. And every new CondeNast iPad magazine… but no matter how much noise I hear… it’s simply not proportional to the growth.
Makes a girl wanna write a Kindle ebook. :D
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iPad Use Expected to Nearly Double This Year
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Mobile Gaming to Double by 2013 (121 Million)
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Apple Gets Serious About Photo Sharing With iCloud Update
Apple is putting more focus on photos and their inherently social nature. The company is expected to push out an update to iCloud that enables users to share and comment on photos.
The iCloud update will come two months after Facebook agreed to acquire Instagram for $1 billion. The unexpected deal served as the latest - and perhaps most significant - measure of just how valuable social photography can be, especially on mobile devices of the sort that Apple manufactures (and on which Instagram existed exclusively until recently).
(Source: wilkinsky.us)
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In consideration of mobile usage, mobile search and the mobile shopper (won’t that be all of us at some point?), mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Wondering if this applies to you yet? Check your web analytics to see what percentage of your traffic is coming from a mobile device. If it’s getting close to 10 percent or more, many would say you’re already running late.
Who REALLY Needs a Mobile-Friendly Website?
(Source: wilkinsky.us)
