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Viewing All "social media" Posts
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Twitter ad revenue to near $1 billion in 2014
more than half of Twitter’s ad revenues—about 53%—will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.
(Source: emarketer.com)
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Which Social Media Marketing Tactics Work Best?
Best social tactics to drive engagement also require time and effort
(Source: emarketer.com)
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IBM’s idea of social email is email in context, not email made social
Somewhere, someone is building the successor to email, and it is social
Imagine a social tool in which an ongoing email thread — for example with a business customer or prospect — could be treated as a social object, like a document with several sections. Social email users could share that object with others in their workgroup, for example, annotating the thread, and assigning someone in the group to follow-up with the customer. In a sense this would be treating email as the lowest common communication channel — one that doesn’t require adoption of some new tool — while the workgroup would be communicating among themselves at the highest common communication channel: a social coordinative tool in which email is content, not context. (by stoweboyd)
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So, You Want To Be A Social Media Manager?
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Fan acquisition means doing something to get the attention of users on a social network so they will opt in to your messaging. Customer acquisition is doing something to convince a person to purchase something. read
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The Golden Rule
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I forgot to publish this before facebook’s recent announcement but i suppose this makes it more important than ever:
Page posts and new recommendation modules appear in Facebook’s Music Feed
These changes make the Music dashboard more compelling for users and help artists and music venues get more of their content seen. It also indicates Facebook’s further interest in offering users specialized feeds. Last month, Facebook began testing Pages Feed, a separate stream of updates from pages users Like and sponsored content from some pages they aren’t connected to. There’s also a standalone Games Feed. Facebook could eventually offer similar feeds for other categories like sports, movies or shopping. As people share more activity through Open Graph apps, they generate a lot of data that isn’t always relevant for the main News Feed, but might be interesting or useful in another context, such as a category-specific feed or dashboard. For instance, Facebook has begun applying check-ins and other location data to its Nearby feature that helps users find places to go from their mobile phone.
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Nike has the most disappointing social media presence.
(Source: wilkinsky.us)
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(Source: Mashable)
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Starting on January 15, Facebook is restricting the amount of text you can use in your Page's cover photo and News Feed ads to no more than 20 percent of the image's area.
New Facebook Rules Limit Use of Text on Images | Entrepreneur.com
(Source: wilkinsky.us)
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The growth of social media and the links between content and social and search engine results has changed
Understanding every aspect of your product and how the brand is perceived on an offline allow to begin to map content ideas to consumer purchasing lifecycles in and outside of the funnel.
What’s more, doing this at an early stage gives you great insight into how to integrate your online, digital, traditional and offline. That’s RCM: Real Content Marketing.
(Source: wilkinsky.us)
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(Source: staff)
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Marketing through music is a relatively new advertising theme. That being said, experts in neuroscience and emotion studies are being called upon more and more as sales consultants in a variety of venues including hotels, restaurants, and major retailers. Previous studies have shown increases in sales in resultants when the right music is carefully selected; one test conducted by marketing professor Ronald E. Milliman exhibited an 11.6% sales increase when up-tempo music was played during the lunch hour.
(Source: hypebot.com)
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"When it comes to social, small is the new big. Businesses that take the grassroots tack, "playing by the rules of engagement for building real relationships, not paid-for relationships," are the ones with staying power.
(Source: wilkinsky.us)
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(Source: TechCrunch)
