Viewing All "tv" Posts
Media consumption on mobile outpaces TV
Americans spend 2.4 hours consuming media on mobile devices compared with 2.35 hours for TV and 1.6 hours on PCs.
“The report finds that mobile ads now have the largest impact of all media channels on U.S. consumers’ purchase process, with 59 percent of consumers saying their purchases are influenced by mobile ads, followed by 57 percent influenced by TV ads.”
“Perhaps the most potential lies in the finding that mobile advertising drives mobile buying, as m-commerce has grown 21 percent since Q4 2011. Consumers are not only reporting to be comfortable with mobile ads, but they are listening to them, discovering new things and purchasing goods.”
// INTERNET FUN FACTS // To reach 50 million users:
– Radio took 38 years
–TV took 13 years
–Internet took 4 years
–iPod took 3 years
–Facebook added over 200 million users in less than 12 months
Nice infographic but this study by TremorVideo leaves out traditional TV (cable) viewing- I think this is a mistake.
Marketers and advertisers need the full picture to effectively distribute marketing dollars across multiple media. Matt Silverman writes that “consumers have shifted their video consumption habits drastically in recent years — from cable to connected TV.” While correct Matt isn’t presenting the full picture. In reality video consumption has increased OVERALL. Consumers have added screens, technologies, and services not necessarily replaced them. We’re spending more time consuming media as a whole, it’s not like people are only watching Netflix and no longer tuning into cable programming. In fact, “for all the video people watch on the web, it is still a tiny fraction of how much they watch on TV in terms of time spent. In a report put out yesterday on the State of the Media summarizing 2011 data, Nielsen estimates Americans spend an average of 32 hours and 47 minutes a week watching traditional TV. They only spend an average of 3 hours and 58 minutes a week on the Internet, and only 27 minutes a week watching video online. All those billions of videos watched online still only represent 1.4 percent of the time spent watching traditional TV.” Full article here.
So the reality is that online, mobile, and connected TV viewing is replacing traditional TV video viewing for some of us. For the majority of people however our addiction to screens continues to grow and as the availability of content expands out social lives will proportionally suffer.
Marketers should ask how to place advertising to fight distraction and fragmentation not try to pick one screen over another. The key to the future is the right marketing mix across all screens, across all behaviors, and across time of day. Time of day is warrants it’s own post but I think it’s the key to properly reaching people through connected devices.
More than nine in 10 consumers use another device to watch videos, in addition to a television
Comcast’s new X1 UI integrates real-time and streaming TV with news and social apps
The big news is that cable giant Comcast, which like other telecoms had arguably been more or less a dumb pipe for various kinds of content, is turning itself into a software company, while helping to turn the television itself into a software platform.